Designing Your Business

By Ginger Atherton

The first book of its kind, Luxury Home Staging: Designing Your Business, is an invitation to learn from one of the industry’s foremost experts how to position yourself for a successful staging career. Alongside exquisite photographs and sage words of wisdom, high-end home staging guru Ginger Atherton shares her best business advice and invaluable tips of the trade. Her personality leaps off the pages with candid commentary on what it takes to thrive in the fast-paced world of real estate.

Step by step, Ginger teaches you how to transform a hobby into a lucrative business. Learn about every facet of the staging process: branding yourself, marketing your offerings, networking, establishing your fee structure, working with real estate agents and homeowners, getting organized, building your own inventory, taking staged rooms to the next level, and determining when to say no.

Ginger’s brilliant design acumen, quick wit, and at-times brutal honesty prove a winning combination in this landmark publication.

“This gorgeous book is an invitation to learn from the best of the best as Ginger reveals the secrets to achieving results with her world-famous Ginger-ized wow-factor.”
Heidi Bright, Big Dog Realty

“Ginger’s impeccable eye for design, dramatic sense of scale, and superb personality make you feel like you’re Cinderella and she’s the Fairy Godmother.”
Marilyn Wilson, Dream Properties® Inc. | Christie’s International Real Estate

Preview The Book

We invite you to view a preview of Ginger Atherton's latest book, Luxury Home Staging. This beautiful hardcover book features Over 200 photographs and profound advice and instruction on setting up a thriving luxury home staging business for the entrepreneurial design professional.

Order a Printed Copy 

Own a copy of the book by calling Ginger Atherton & Associates at 310-344-4000.