Effective Ways To Get Your Marketing Brochure Noticed!

Brochures are a vital piece of your marketing arsenal. An intelligently written, captivating and well-designed brochure can land your company the next big account or sale!

However, grabbing their attention and getting them to act on it is the hard part. Prospects are going to give your brochure about 5 seconds of attention in order to decide if they’re going to read it or not.  With its limited space, it might seem like a no-brainer when it comes to your brochures content and design, but there are some definite do’s and don’ts when compiling and designing such an important marketing pamphlet.

#1 Be unique and creative – This is of the utmost importance! Outshine the competition and make your marketing brochure design stand out from the rest.

#2 Design an interesting cover – It should go without saying, if the cover doesn’t grab their attention they’ll never look inside.  Use minimal words and vibrant imagery to attract customers.

#3 AIDA – Attention, Interest, Desire, and Action. To be effective, your brochure needs to get attention, get the prospect interested enough to read further, raise their desire for the product or service, and get them to take a specific action.

#4 Bullet points – Feature-rich bullet points will help keep them focused on what you offer and lead them towards the action you want them to take next.

#5 Call to action – If you don’t urge the reader to act now, and don’t give them a reason to do so, your efforts in getting attention, building interest and desire will be wasted. Urge them to call now, place an order online, schedule an appointment, stop by your store, etc.

#6 Make it easy to respond – Be sure your business name, phone number and website url are easily found in the brochure. Also, add your Facebook or Google+ business page when applicable.

Allow Inspired Intermedia to help you create the best brochure possible! One of our many benefits is keeping your print and digital brochures up to date! Learn more by visiting us at InspiredInermedia.com today!  

Digital Book Publishing: The New Frontier?

At InspiredIntermedia.com, we love a good, tactile book. There’s just something charming about a hardcover or softcover book, filled with pages of words and pictures, and it was precisely that charm that got us into the publishing world. We feel honored and privileged to be carrying on the tradition of book publishing, and we make sure each one of our finished products is made with a level of care and attention to detail that is hard to find anywhere else.

While books are still extremely popular the world over, there has been a growing interest in digital book publishing. As more and more devices are created that can deliver our media right to our fingertips, the popularity of digital books grows. Some in the publishing field see this as a serious problem. “The death of books!” can be heard down the hallways of traditional book publishers.

Do we see this as some kind of bad omen? Of course not! We see digital book publishing as a way to deliver your original content to readers in a different and exciting way. At InspiredIntermedia.com, we create our digital books in a way that enhances your content. We incorporate video, photography, and any other forms of media, to give your readers a full, immersive experience.

If you are curious about our digital book publishing services, explore InspiredIntermedia.com today!

The History behind Modern Day Book Publishing Services

When you work in any industry involving printing or book publishing services, it’s easy to take for granted how the process came to be, and what people did before the technology and materials were so readily available. We like to remind ourselves and others about the history behind what we do, so we’ve compiled a few facts and figures that we found fascinating about the history of publishing, and we think you will too!

  • The earliest known books were found in Mesopotamia as clay tablets, and papyrus rolls in Egypt around 3,000 BC. Papyrus is actually a plant!
  • Books in China were made up of wood and bamboo strips
  • Between 300 B.C and 100 B.C, libraries and “book stores” opened in Egypt and Rome, making literacy and owning books a symbol of distinction.
  • China advanced the printing industry by inventing woodblock printing, modern paper as we know it, and moveable type, all before 1040 A.D.
  • The Bible was the first book printed using the printing press, which was improved by Johannes Gutenberg in Germany in 1450. Book publishing services truly started here!
  • With the rest of Europe catching on to printing technology, the first newspaper was printed in Germany in 1605, and the first magazine – The Gentleman’s Magazine – debuted in London in 1731.
  • A few years after the camera was invented in 1790, the art of lithography came to be, which enabled the printing of images onto paper.
  • The mid-1800’s brought us mass production with a steam powered rotary press. The color rotary press was invented a few short years later.
  • Some of our favorite publications today have been around for decades: National Geographic, 1899; Readers Digest, 1922; and Time, 1923.
  • Magazine and newspaper production exploded in the mid 1900’s, leading to the existence of household names, such as Newsweek and Rolling Stone Magazine.

And the rest, as they say, is history.