Posts

Help your Business Stand Out with a Unique Brochure Design

Whether you are just starting up or you’re a long established business, it’s important to keep the public informed about your products or services. One of the ways many businesses gain exposure is through the use of marketing brochures. Creating a unique brochure design can have a serious impact on your business, allowing you to create a buzz and generate more potential customers.

The beauty of a brochure is that it represents your brand or business 24 hours a day 7 days a week. Placing brochures in strategic locations can help your business gain a greater exposure. In many cases, brochures can act as sales people pitching your brand to potential clients even when you’re not around. When employed by a sales team they can also act as an icebreaker or as a takeaway after a meeting is over.

It is important to create a unique brochure design that is eye catching and actually compels individuals to pick it up and read it. A good brochure also gives the reader some type of follow up, such as visiting a website for more information, or calling a business to set up an appointment or receive a custom quote. This call to action allows you to generate real leads for your business.

It’s okay if you don’t have an artistic eye. The professional team at Inspired Intermedia can help you develop and print an effective brochure to grow your business. Contact us today and let us create a beautiful design that suits your individual needs! 

Effective Ways To Get Your Marketing Brochure Noticed!

Brochures are a vital piece of your marketing arsenal. An intelligently written, captivating and well-designed brochure can land your company the next big account or sale!

However, grabbing their attention and getting them to act on it is the hard part. Prospects are going to give your brochure about 5 seconds of attention in order to decide if they’re going to read it or not.  With its limited space, it might seem like a no-brainer when it comes to your brochures content and design, but there are some definite do’s and don’ts when compiling and designing such an important marketing pamphlet.

#1 Be unique and creative – This is of the utmost importance! Outshine the competition and make your marketing brochure design stand out from the rest.

#2 Design an interesting cover – It should go without saying, if the cover doesn’t grab their attention they’ll never look inside.  Use minimal words and vibrant imagery to attract customers.

#3 AIDA – Attention, Interest, Desire, and Action. To be effective, your brochure needs to get attention, get the prospect interested enough to read further, raise their desire for the product or service, and get them to take a specific action.

#4 Bullet points – Feature-rich bullet points will help keep them focused on what you offer and lead them towards the action you want them to take next.

#5 Call to action – If you don’t urge the reader to act now, and don’t give them a reason to do so, your efforts in getting attention, building interest and desire will be wasted. Urge them to call now, place an order online, schedule an appointment, stop by your store, etc.

#6 Make it easy to respond – Be sure your business name, phone number and website url are easily found in the brochure. Also, add your Facebook or Google+ business page when applicable.

Allow Inspired Intermedia to help you create the best brochure possible! One of our many benefits is keeping your print and digital brochures up to date! Learn more by visiting us at InspiredInermedia.com today!  

Creating Unique Brochures with Inspired Intermedia

Selling a product or service is the goal of most businesses, and a well-designed brochure will give you exposure to a wider audience than ever before. Unique brochure designs help you stand out among competitors, and these beautiful volumes can help increase your overall sales.

Today’s brochures showcase product lines, while also helping to tell the story of your brand. Whether you are an upstart website design firm that is looking to showcase your relationship with Google, Facebook, and other tech titans, or a small town law firm that is looking to attract a few new clients, unique brochure designs are sure to deliver the results you need.

One of the new and exciting trends in the brochure industry is the chance to have this content put online for more folks to see. When a printed brochure turns into online content it becomes interactive. As browsers to your site click on links and navigate your page, they will be able to learn more about your brand than ever before. In order to get people to your site, it may help to distribute traditional brochures that give them a taste of what you do.