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Welcome Luxury Home Staging Expert Ginger Atherton to Our Publishing Family

At Inspired Intermedia, it is our goal, as well as our tradition, to bring to life innovative and imaginative books and publications through our book and digital publishing initiatives, which is why we are thrilled to announce the newest author to our custom book publishing family, Ginger Atherton.

Ginger, best known earlier in her career for her award winning interior design, has become a nationally known and respected home stager – furnishing some of the West Coast’s most expensive homes, which quickens the marketing process with her concept of beautiful living.

Inspired Intermedia will be producing Ginger’s latest book, “Home Staging: Designing Your Business.” If you’ve ever watched any of Bravo TV’s “Million Dollar Listing” franchise, then you know how high the demand for home staging is, as well as the power it yields when trying to sell a home. Home staging is an art form and requires a cunning eye for design and superior taste, as well as a rich knowledge in trends and classical design elements, all of which Ginger excels at!

Her new book is a guide on how to set up your business, work with real estate professionals, develop and manage an inventory of high end furniture/ accessories and finally, how to market your business. “Home Staging” is the first in a series of books that Ginger will release over the next several years. 

The History behind Modern Day Book Publishing Services

When you work in any industry involving printing or book publishing services, it’s easy to take for granted how the process came to be, and what people did before the technology and materials were so readily available. We like to remind ourselves and others about the history behind what we do, so we’ve compiled a few facts and figures that we found fascinating about the history of publishing, and we think you will too!

  • The earliest known books were found in Mesopotamia as clay tablets, and papyrus rolls in Egypt around 3,000 BC. Papyrus is actually a plant!
  • Books in China were made up of wood and bamboo strips
  • Between 300 B.C and 100 B.C, libraries and “book stores” opened in Egypt and Rome, making literacy and owning books a symbol of distinction.
  • China advanced the printing industry by inventing woodblock printing, modern paper as we know it, and moveable type, all before 1040 A.D.
  • The Bible was the first book printed using the printing press, which was improved by Johannes Gutenberg in Germany in 1450. Book publishing services truly started here!
  • With the rest of Europe catching on to printing technology, the first newspaper was printed in Germany in 1605, and the first magazine – The Gentleman’s Magazine – debuted in London in 1731.
  • A few years after the camera was invented in 1790, the art of lithography came to be, which enabled the printing of images onto paper.
  • The mid-1800’s brought us mass production with a steam powered rotary press. The color rotary press was invented a few short years later.
  • Some of our favorite publications today have been around for decades: National Geographic, 1899; Readers Digest, 1922; and Time, 1923.
  • Magazine and newspaper production exploded in the mid 1900’s, leading to the existence of household names, such as Newsweek and Rolling Stone Magazine.

And the rest, as they say, is history.